In a recent episode of Forward Momentum, I sat down in Chicago with Alex and Leonard from Geneva Seal, a premier independent watch retailer in Chicago, and two very special guests: Claude Greisler, co-founder and master watchmaker at Armin Strom, and collector Dr. Mack, who recently added an Armin Strom to his collection.
Our conversation centered on what makes Armin Strom unique—from a design and engineering standpoint to the personal experience of collecting one. Claude gave us a first-hand breakdown of Armin Strom's latest Watches & Wonders 2025 releases, including the stainless steel Dual Time GMT Resonance, the lightweight titanium One Week skeletonized movement, and the vibrant limited-edition Orbit in purple. Each piece reflects Armin Strom’s distinct identity: technical mastery, independent design language, and the kind of innovation that quietly shifts the industry forward.
Dr. Mack shared what it’s like to collect an Armin Strom for the first time, while Alex and Leonard brought a retailer's perspective on why Armin Strom resonates so well with clients—highlighting its individuality and alignment with the ethos of Geneva Seal.
We also explored how small details—like a date complication that disappears when you don’t need it—can make a big difference to collectors. Strap combinations, case sizing, and material innovation all came up, demonstrating Armin Strom is a brand that not only listens to collectors, but actively invites them into the creative conversation.
Looking ahead, Claude gave us a few hints about what’s coming next: new colorways for the Gravity Equal Force and Orbit lines, a rose gold Dual Time GMT, and a major, complex new movement slated for 2026. While details remain under wraps, it's clear that Armin Strom isn’t slowing down.
Whether you're a longtime admirer of Armin Strom, or just discovering their watches, it is a unique look into the design, thought, and craft that goes into each watch.
You can listen to the full episode wherever you get your podcasts, and if you're in Chicago, visit Geneva Seal to explore Armin Strom in person.
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